Primary Wordmark
Brief
What I am trying to do
Make work that feels bold, clear, and a little playful. No extra steps. No mystery meat.
I like making things that feel like real objects. Posters, VHS slip covers, weird little interfaces, and websites that look like a place you can hang out in.
My rule is simple. Design should communicate fast and feel intentional. If it does not help the message, it gets cut.
This identity is a small toolkit. Strong color, loud type, dark panels, and clean spacing. It keeps my projects consistent while still letting each one have its own personality.
Identity
The marks
The wordmark is the main character. The logomark is the backup plan.
Logomark
Rules
How not to break it
Give it breathing room. Keep it readable. Do not get clever in the wrong places.
Clear Space
Rule of thumb. If it feels cramped, it is.
Minimum Size
Minimum height is 30px. If it is smaller, use text.
Color
Three colors I actually use
Orange is the voice. Blue is the structure. Red is the punchline.
Orange
#FF6B00
Blue
#0047AB
Red
#FF0000
Type
The type vibe
Big headings. Clean body text. Easy to read, hard to ignore.
Bebas Neue
DREW KAZANIS
PROJECT NOTES
SYSTEMS AND STORIES
Lato
This is what body copy looks like on my site. Clear, simple, and friendly.
Bold is for emphasis, not decoration.
If it is hard to scan, it is not done yet.
In Use
Where it shows up
This is the same system across posters, mockups, and web stuff. Just adjusted for the job.
Wall Graphics
Billboard
