Making cool things is at the heart of what I do as a designer, whether it’s crafting VHS slip covers or building engaging websites. My approach centers on a core belief: design should solve problems and communicate clearly, without unnecessary complexity.

My brand identity reflects this straightforward approach. The bold color choices – vibrant orange, deep blue, and striking red – aren’t just visually appealing; they’re strategic tools for communication. Similarly, the typography pairing of Archivo and Oswald balances professionalism with personality.

Each element serves a purpose — guiding attention, clarifying information, or creating visual impact with intention.