Making cool things is at the heart of what I do as a designer, whether it's crafting VHS slip covers or building engaging websites. My approach centers on a core belief: design should solve problems and communicate clearly, without unnecessary complexity. I'm drawn to minimalism not as a trendy aesthetic, but as a practical philosophy that helps people better understand and connect with ideas.

My brand identity reflects this straightforward approach. The bold color choices – vibrant orange, deep blue, and striking red – aren't just visually appealing; they're strategic tools for communication. Similarly, the typography pairing of Archivo and Oswald balances professionalism with personality, making information both accessible and engaging.

The design world often overcomplicates things. I prefer to strip away the excess and focus on what matters: good communication, clear hierarchy, and purposeful design choices. This philosophy shows up in everything from my logo design to my digital interfaces. Each element serves a purpose, whether it's guiding attention, clarifying information, or creating memorable visual impact.